Determinant Attributes Differ from Salient Attributes in That Determinant Attributes

question 18

Multiple Choice

Determinant attributes differ from salient attributes in that determinant attributes:

• A) Create the benefit bundle
• B) Get attention and create awareness
• C) Are more important than salient attributes
• D) Actually persuade customers to make a choice

---

Definitions:

Unilateral

Pertaining to an action or decision made by one party or side without the agreement or consent of others.

Mutual

Pertaining to feelings, obligations, or relationships experienced or carried out by two parties towards each other.

Contract Rescission

The legal cancellation or termination of a contract, returning all parties to their positions prior to the agreement.

Equitable Remedy

A remedy granted by courts in situations where money damages are inadequate, involving actions like injunctions or specific performance.