A Company Must Understand Its Target Markets Before Positioning Is

question 2

True/False

A company must understand its target markets before positioning is built.

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Definitions:

Shell Gas Stations

A global chain of service stations that sell gasoline, diesel, and other types of fuel, operated by the multinational oil and gas company Shell.

Brand Equity

The value a brand adds to a product or service, reflected in how customers think, feel, and act towards the brand.

Brand Image

The perception of a company or product held by real or potential customers, formed through marketing efforts, reputation, and customer experiences.

Wheaties Cereal

A brand of breakfast cereal known as "The Breakfast of Champions" and marketed by General Mills.