A Segmentation Category That Is Not Included Under "Usage Segmentation

question 15

Multiple Choice

A segmentation category that is not included under "usage segmentation" is:

• A) Purpose of purchase
• B) Family life cycle
• C) Purchase occasion
• D) RFM analysis

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Definitions:

Type of Student

A categorization based on various criteria such as academic performance, behavior, engagement level, or background.

Interaction

The manner in which variables in a study or forces in a situation influence each other.

Work Experience

The practical knowledge or skills gained through direct involvement in jobs or tasks over a period of time.

Gender

Gender refers to the socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender-diverse people, which can vary from society to society and can change over time.