Target Marketing Is a Direct Derivative from a Firm Performing

question 18

Multiple Choice

Target marketing is a direct derivative from a firm performing _______.

• A) Product differentiation
• B) Demand analysis
• C) Market segmentation
• D) Product positioning

---

Definitions:

Market Modification

The process of changing market elements, including product features, pricing, and distribution methods, to better meet consumer needs or adapt to competitive pressures.

Product Bundling

The practice of selling multiple products or services together as a single combined package, often at a reduced price compared to purchasing them separately.

Separate Products

The practice of distinguishing products in the market by features, quality, or price to cater to different consumer segments.

Low-fat Snack

A snack item designed to contain a lower amount of fat compared to regular versions, catering to health-conscious consumers.