Segmenting the Market Based on Age Is a Good Example

question 8

True/False

Segmenting the market based on age is a good example of psychographic segmentation.

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Definitions:

Aged 65

Refers to individuals who have reached the age of 65 years, often considered the beginning of old age or retirement age in many societies.

Elderly

Individuals who are advanced in age, often defined as being 65 years old or older, and may have specific social, health, and economic considerations.

Fearful Of Death

The intense apprehension or terror associated with the thought of dying, a common experience affecting individuals' attitudes toward life and mortality.

Prospects For The Future

Speculations or expectations about what may happen or be achieved in the time to come.