An RFM Analysis

question 11

Multiple Choice

An RFM analysis:

• A) Is a break even analysis of the promotion
• B) Can be used to see how much word of mouth that the promotion generates among the organization's customer base
• C) Stands for recency, frequency, and monetary value
• D) None of the above

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Definitions:

Haptics

The study and use of touch and its effects in communication and interaction between people or with technology.

Proxemics

Study of how close or far away from people and objects people position themselves.

Territorial Marker

Objects or signals that individuals use to indicate ownership or dominance over a certain area or space.

Regulator

Components or factors within the communication process that can influence or control the flow and dynamics of the interaction.