An Advantage to Using Personal Selling as a Tactic Is

question 21

Multiple Choice

An advantage to using personal selling as a tactic is:

• A) It makes services tangible
• B) It is effective in closing deals more efficiently and with less risk
• C) It is relationship marketing
• D) All of the above

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Definitions:

Capital Budgeting Process

Involves the evaluation and selection of long-term investments that are in line with the firm's goal of shareholder wealth maximization.

Products

Goods or services that are created through a process and offered in the market to satisfy consumer needs or wants.

Services

Intangible products offered to consumers, involving human or mechanical efforts to fulfill needs or wants.

Payback Method

A capital budgeting technique that calculates the time required to recoup the cost of an investment, focusing on cash flows rather than profitability or cost of capital.