Advertising

question 4

Multiple Choice

Advertising:

• A) The most visible element of the communications strategy
• B) Utilizes about 5 percent of the property's marketing budget
• C) Is separate from the communications mix
• D) Usually generates tremendous amounts of positive word of mouth

---

Definitions:

Discourage

The act of persuading someone to not take a certain action or to diminish their motivation or enthusiasm towards an activity or goal.

Unusual Ideas

Concepts, thoughts, or innovations that stand out due to their uncommon nature, novelty, or creativity.

Decisions

The act of making choices or coming to conclusions after considering different alternatives and possibilities.

Objective Facts

Information that is true, measurable, and observable, unaffected by personal feelings or interpretations.