Public Relations Is an Effective Element of the Communications Mix

question 18

Multiple Choice

Public relations is an effective element of the communications mix primarily because:

• A) It is the most cost- effective aspect
• B) It directly increases customer satisfaction
• C) It is the most believable aspect
• D) It generates buzz about the company

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Definitions:

Ethnocentric

Having or based on the belief that one's own ethnic group is superior, or judging other cultures solely by the values and standards of one's own culture.

Group-Related Customs

Traditions, habits, or behaviors that are developed, shared, and practiced by a specific group to signify membership or allegiance.

Collectivist Approach

A cultural orientation that prioritizes the group over individual goals and values collaboration and interdependence.

Gender Communication Styles

The distinct ways in which men and women express themselves and interpret messages, often influenced by societal norms and individual experiences.