Publicity Differs from Public Relations By

question 14

Multiple Choice

Publicity differs from public relations by:

• A) Being the source of negative and positive information, whereas public relations is the only source of positive information
• B) Being the only source of negative information, whereas public relations is the only source of positive information
• C) Being information from the property, whereas public relations is information from the media
• D) Being the only source of positive information, whereas public relations is the only source of negative information

---

Definitions:

Cost of Capital

The yield a corporation needs to generate from its investment endeavors to keep its market valuation stable and draw in financing.

Hurdle Rate

The minimum rate of return on a project or investment required by a manager or investor to proceed with the project.

Payback Period

The length of time required to recover the cost of an investment.

Economic Life

The estimated period over which an asset is expected to be economically useful to the owner.