Press Releases Are

question 7

Multiple Choice

Press releases are:

• A) Documents that require public relations professionals to have good relationships with the media in order to break them
• B) Documents that contain the contact information for the public relations person
• C) Integral parts of the public relations strategy
• D) Documents that contain news about the company or one of their products

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Definitions:

Peripheral Route Persuasion

A means of persuasion that relies on superficial cues rather than the substantive quality of an argument, such as the attractiveness of a speaker.

Fundamental Attributional Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role and power of situational influences.

Cognitive Dissonance

A psychological state in which an individual experiences discomfort due to holding contradictory beliefs, attitudes, or actions simultaneously.

Foot-In-The-Door Phenomenon

A compliance tactic that involves getting a person to agree to a small request to increase the likelihood they will agree to a larger request later.