Viral Messages, Getting High Profile People to Talk About Your

question 21

True/False

Viral messages, getting high profile people to talk about your company, and blogging about your product are all examples of collateral.

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Definitions:

Moral Panic

A widespread feeling of fear and concern among the general public, often disproportionate to the actual threat, about an issue perceived to threaten social norms.

Media Representation

The portrayal of events, people, and circumstances through various media channels, which can significantly shape public perception and discourse.

Merton's Five Adaptations

Robert K. Merton's theory that individuals adapt to societal pressures in five ways: conformity, innovation, ritualism, retreatism, and rebellion.

Social Goals

Social goals refer to objectives that benefit society as a whole, including improving public welfare, enhancing social cohesion, reducing inequality, and promoting sustainable development.