An Industry/supply- Based Approach to Identifying Competition Is

question 15

Multiple Choice

An industry/supply- based approach to identifying competition is:

• A) An approach that defines competitors as those that satisfy the same customer need
• B) An approach that defines competitors as those who operate in a similar industry and satisfy the same customer need
• C) An approach that defines competitors as those that operate in a different industry, but offer similar products and services to similar customers
• D) An approach that defines competitors as those that operate in a similar industry offering similar products and services to similar customers