When You're Awake and Alert, an EEG Shows a Pattern

question 95

Multiple Choice

When you're awake and alert, an EEG shows a pattern of high -frequency, low -amplitude oscillations known as______ . When you're awake but resting, the EEG shifts to a new pattern of Lower -frequency, higher -amplitude waves known as______ .

• A) delta waves : theta waves
• B) beta waves : alpha waves
• C) theta waves : delta waves
• D) sigmoid waves : electromagnetic waves
• E) alpha waves : beta waves

---

Definitions:

Marketers

Professionals or organizations involved in promoting, selling, and distributing a product or service to consumers, including market research and advertising.

Profitable

Having a financial gain or beneficial outcome, especially after all expenses have been deducted.

Market Segments

Distinct groups of consumers within a market who share similar needs, desires, and characteristics, allowing for targeted marketing strategies.

Behavioral Segmentation Variable

Criteria used in market segmentation based on patterns of consumer behavior, such as purchasing habits or brand interactions, to tailor marketing strategies.