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question 32

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Recognize the significance of test marketing in the product development process.
Understand the strategies to reduce the risk of new-product failure.
Recognize the role of adopter categories in the diffusion process.
Understand the product life cycle stages and marketing strategies relevant to each stage.

Definitions:

Clutch Friction Disc Splines

The teeth on the hub of a clutch disc that mate with the input shaft splines of a transmission, allowing torque transfer.

Transmission Input Shaft Splines

Grooves or teeth on the input shaft of a transmission that mesh with corresponding parts to transfer power from the engine to the transmission.

Eaton Autoshift

An automated manual transmission system developed by Eaton Corporation that shifts gears automatically, improving vehicle efficiency and ease of operation.

Urge-to-move

A commonly experienced sensation or impulse in individuals with certain neurological conditions, prompting them to want to move without an external reason.

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