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Experiments conducted by Darley and Latané demonstrated that the greater the number of people who witness a victim in an emergency,
Tactical Planning
Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.
Value Propositions
Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.
E-commerce
The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Convenience
The ease and usefulness with which a product or service can be used, which can enhance its attractiveness to customers.
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