The Cognitive Response Model of Persuasion Emphasizes

question 129

Multiple Choice

The cognitive response model of persuasion emphasizes

• A) the ability to remember elements of the persuasive message.
• B) the importance of what a target says to himself or herself after hearing a persuasive communication.
• C) the use of reactance, where a desired freedom is made to seem scarce and thus more desirable.
• D) social norms that guide the target into socially acceptable behavior.

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Definitions:

Emotional Literacy

The ability to understand, express, and manage one's own emotions and to recognize and respond to the emotions of others.

Happiness Set Point

The theory that suggests each individual has a baseline level of happiness that is relatively stable over the long term.

U.S. Facebook Users

Individuals in the United States who use the social networking site, Facebook, to connect with others, share content, and engage in social activities online.

Positive Moods

Emotional states that are characterized by feelings of happiness, contentment, and optimism.