The Elaboration Likelihood Model of Persuasion Is Considered a Dual

question 24

Multiple Choice

The elaboration likelihood model of persuasion is considered a dual process model because it postulates that there are two

• A) types of messages: long and short.
• B) types of counterarguments: strong and weak.
• C) routes to persuasion: central and peripheral
• D) routes to persuasion: motivation and ability.

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Definitions:

Append Query

An append query is a type of database query that adds the results of a query to the end of an existing table, rather than creating a new table.

Existing Table

Refers to a data table that has already been created within a database or spreadsheet program.

Lookup Field

A field in a database or spreadsheet that retrieves data from another table or list based on a specified criterion.

Data Types

Data types refer to the classification of data items. It tells the compiler or interpreter how the programmer intends to use the data.