The Elaboration Likelihood Model of Persuasion (Petty & Cacioppo,1986)proposes That

question 81

Multiple Choice

The elaboration likelihood model of persuasion (Petty & Cacioppo,1986) proposes that message recipients will centrally process a communication when they

• A) are motivated to attend to it and have the ability to do so.
• B) have heard the message repeatedly and have thoroughly learned it.
• C) are convinced that an expert supports the message.
• D) associate the message with obtaining a reward or avoiding a punishment.

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Definitions:

1960s And 1970s

Decades characterized by significant social, political, and economic changes worldwide, including movements for civil rights and the end of the post-World War II economic boom.

College Graduates

Individuals who have completed a college degree program at an accredited institution of higher education.

Job Market

The marketplace in which employers seek employees and employees seek jobs; reflects the dynamics of demand and supply for labor.

High School Dropouts

High School Dropouts refer to individuals who do not complete their secondary education or obtain a high school diploma.