When Should You Try to Change Someone's Attitudes Through Central

question 102

Multiple Choice

When should you try to change someone's attitudes through central processing of the message?

• A) when your arguments are weak
• B) when your goal is to achieve temporary attitude change
• C) when the audience has a low need for cognition
• D) when your goal is to achieve attitude change that is resistant to counterattacks

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Definitions:

Recognition

The process of identifying a thing or person from previous encounters or knowledge.

Relearning

The process of learning material or skills that were previously learned and then forgotten.

Memorize

The process of committing something to memory or learning it by heart.

Alphabet

A set of letters or symbols in a fixed order used to represent the basic sounds of a language.