In Alba and Marmorstein's (1987)study,participants Were Presented with Ads of Two

question 46

Multiple Choice

In Alba and Marmorstein's (1987) study,participants were presented with ads of two cameras.When were the participants most likely to prefer the camera that was described as superior on three important features over the camera that was described as superior on eight less important features?

• A) when participants were exposed to each of the features for two seconds
• B) when participants were exposed to each of the features for five seconds
• C) when participants were given unlimited time to consider the features
• D) when the ads were presented by an attractive experimenter

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Definitions:

Critical

Involving objective analysis and evaluation of an issue in order to form a judgment.

Temper Tantrums

Outbursts of anger and frustration, typically seen in children, that are often expressed through yelling, crying, or physical defiance.

Decision-Making Strategy

A systematic approach or method employed to choose among alternatives and make informed choices.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.