Imagine You Need to Create a TV Advertisement for a Political

question 23

Multiple Choice

Imagine you need to create a TV advertisement for a political candidate who is not trusted by the public.Of the following choices,which would be the best way to start an ad that made your candidate look more trustworthy?

• A) "My opponent has not gone far enough in fighting crime."
• B) "Although my opponent has a good record of fighting crime,…"
• C) "I'll be tough in fighting crime."
• D) "The opposing party has consistently been soft on crime."

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Definitions:

Complementary Goods

Products and services that are used together. When the price of one falls, the demand for the other increases (and conversely).

Income Elasticity

A measure of how much the demand for a good or service changes in response to a change in consumers' income.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, conversely, demand increases when consumer income decreases.

Cross Elasticity

Cross elasticity of demand quantifies how the demand for a good or service is affected by the price change of another related good, reflecting their substitutability or complementarity.