Messages That Include Fear Appeals Are Most Effective When

question 55

Multiple Choice

Messages that include fear appeals are most effective when

• A) the message generates high levels of fear, and the targets are told what to do to reduce the danger.
• B) the message generates high levels of fear, and the targets are left feeling vulnerable.
• C) the message generates low levels of fear, and the targets are left feeling vulnerable.
• D) the message generates low levels of fear, and the targets are told what to do to reduce the danger.

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Definitions:

Intelligence Quotient

A measure of a person's intelligence as indicated by an intelligence test, calculated as the person's mental age divided by their chronological age and multiplied by 100.

Lewis Terman

An American psychologist known for his work in intelligence testing and the adaptation of the Stanford-Binet IQ test.

William Stern

A German psychologist who is best known for his work in intelligence research and the development of the intelligence quotient (IQ) score.

Group Administered

In the context of tests or evaluations, it refers to assessments given to multiple individuals simultaneously in a group setting.