According to Dissonance Theory,people Are Likely to ________ When They

question 121

Multiple Choice

According to dissonance theory,people are likely to ________ when they experience cognitive inconsistency,and they will be motivated to ________.

• A) learn faster; restructure their cognitions as a result
• B) think illogically; become more logical by central route thinking
• C) feel tension; reduce tension by reducing inconsistency
• D) act irrationally; seek rational solutions

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Definitions:

Undifferentiated Targeting

A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.

Market Segments

Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketplace

An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.

Marketing Strategy

A comprehensive plan formulated by a business to achieve its marketing goals, including targeting specific markets and determining the most effective ways to reach them.