Asch's Series of Experiments,in Which Participants Judged the Length of a Line

question 98

Multiple Choice

Asch's series of experiments,in which participants judged the length of a line incorrectly because everyone else in the room gave the wrong answer,demonstrated the process of

• A) conformity.
• B) compliance.
• C) obedience.
• D) illusory perception.

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Definitions:

Marketing Research

The method of collecting, examining, and understanding data about a marketplace, including prospective clients and rivals.

Measures of Success

Criteria or benchmarks used to evaluate the effectiveness or achievement of a particular activity or goal.

Decision Makers

Decision makers are individuals or groups responsible for making choices that can affect an organization or other group's course of action.

Marketing Research Approach

A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.