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Robert Young,who once played the part of a physician in a television show,became a successful spokesperson for a company that produced a non-caffeinated hot drink.In his TV ads,he extolled the medical benefits of drinking less caffeine.This tactic represents an attempt to use the social influence principle of
Power
The capacity or ability to direct or influence the behavior of others or the course of events.
Resources
Assets, materials, or other assets that are useful or necessary for a particular purpose, including financial, natural, or human resources.
Social Services
Public or private services designed to aid individuals and communities in improving their well-being, addressing social issues, and providing support for various needs.
Social Problems
Issues within a society that affect a significant number of people and require collective intervention.
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