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Robert Young,who Once Played the Part of a Physician in a Television

question 81

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Robert Young,who once played the part of a physician in a television show,became a successful spokesperson for a company that produced a non-caffeinated hot drink.In his TV ads,he extolled the medical benefits of drinking less caffeine.This tactic represents an attempt to use the social influence principle of


Definitions:

Power

The capacity or ability to direct or influence the behavior of others or the course of events.

Resources

Assets, materials, or other assets that are useful or necessary for a particular purpose, including financial, natural, or human resources.

Social Services

Public or private services designed to aid individuals and communities in improving their well-being, addressing social issues, and providing support for various needs.

Social Problems

Issues within a society that affect a significant number of people and require collective intervention.

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