The Low-Ball Technique Is Effective Because After Making an Active

question 111

Multiple Choice

The low-ball technique is effective because after making an active choice for something

• A) people view more favorably the things they didn't choose.
• B) people see what they've chosen more positively and are reluctant to relinquish it.
• C) the assimilation principle makes other choices less attractive.
• D) the contrast principle makes other choices more attractive.

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Definitions:

Reasoning

The process of forming conclusions, judgments, or inferences from facts or premises.

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, responsible for decision-making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Dopamine Receptors

Proteins located on the surface of certain cells in the brain that bind dopamine and are involved in transmitting the dopamine signal.

Amygdala

A small, almond-shaped cluster of nuclei located deep within the temporal lobes of the brain, involved in processing emotions such as fear, anger, and pleasure.