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Some people are more likely to express prejudice and use stereotypes than others.Describe three personal factors that influence the tendency to express prejudice.To which goal is each of these factors related?
Promotional Tools
Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.
Product Characteristics
The attributes, features, or qualities that define a product and influence consumer decisions.
Purchase Decision Process
The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Promotional Mix
The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.
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