A Negative Result from Searching and Making a Poor Choice

question 15

True/False

A negative result from searching and making a poor choice is called a consumer payoff.

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Definitions:

Rehearsal

A strategy for remembering that usually involves continuing to actively process to-be-remembered material, like repeating it to oneself.

Working Memory

The part of the cognitive machinery that holds information one is actively thinking about at the moment; also referred to as short-term memory.

Retrieval

What we usually mean by remembering, that is, getting information out of mental storage so we can use it.

Script

A schematic representation of the typical features of an event and the order in which they happen.