When a Product Is Part of Oneʹs Daily Routine, It

question 36

Multiple Choice

When a product is part of oneʹs daily routine, it is demonstrating the concept of

• A)interdependence.
• B)love.
• C)self-concept attachment.
• D)nostalgic attachment.

---

Definitions:

Psychographic Segmentation

A market segmentation technique that divides consumers based on their lifestyle, interests, values, and personality traits.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.