What Are at Least Five Steps to Follow Before Buying

question 2

Essay

What are at least five steps to follow before buying a good or service?

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Definitions:

Promotional Campaigns

Targeted marketing efforts designed to increase awareness, interest, and sales of a product or service through various tactics such as advertising, sales promotions, and social media marketing.

IMC Campaigns

Integrated Marketing Communications campaigns that use various promotional tools in a coordinated manner to achieve marketing goals.

Mobile Media

Digital media content or services that can be accessed and consumed via mobile devices like smartphones and tablets.

College Students

Individuals enrolled in an institution of higher education, pursuing undergraduate or postgraduate degrees.