Individuals Holding a Minority View Will Be Most Persuasive When

question 16

Multiple Choice

Individuals holding a minority view will be most persuasive when they

• A) are able to show why they have a personal stake in the issue.
• B) use high-quality arguments and come across as credible.
• C) never compromise in their views.
• D) demonstrate that their group has always rejected majority opinions.

Identify and explain different types of brand extensions (line, category, co-branding).

Comprehend the rationale behind brand extensions and their objectives.

Evaluate the risks and rewards associated with brand extensions.

Understand the concept and importance of cognitive fit in brand extensions.

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Definitions:

Creditor Beneficiary

A creditor beneficiary is a third party that benefits from a contract in which one party (the promisor) agrees to pay a debt owed to the beneficiary by the other party (promisee).

Incidental Beneficiary

A third party who might benefit from a contract between two other parties but does not have legal rights to enforce the contract terms.

Assignment

The transfer of rights, duties, or property from one party to another, often used in the context of contracts or real estate.

Third-Party Beneficiary

An individual or entity that is not directly involved in a contract but stands to benefit from it as specified by the contracting parties.