Which of the Following Is an Example of a Research

question 63

Multiple Choice

Which of the following is an example of a research question that incorporates both social psychology and cognitive psychology?

• A) How do individual personality differences affect the use of heuristics?
• B) How does the social condition affect the use of heuristics?
• C) How does obsessive-compulsive disorder affect the use of heuristics?
• D) How does memory for facts affect the use of heuristics?

---

Definitions:

Individual Strategies

Personal plans or methods developed by individuals to achieve specific goals or solve problems.

Unmet Customer Need

A market opportunity that arises from a gap between the current supply of a product or service and its demand.

Target Market

A specific group of potential customers at whom a company aims its products or services.

End-user Products

Final goods or services intended for consumption or use by the ultimate consumer, as opposed to intermediate goods used in production.