The Cognitive Bias That Results from Seeking Evidence That Is

question 7

Multiple Choice

The cognitive bias that results from seeking evidence that is consistent with our theories,and ignoring evidence that is inconsistent,is known as the

• A) confirmation bias.
• B) normative heuristic.
• C) availability heuristic.
• D) false consensus bias.

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Definitions:

Psychological

Refers to the mental and emotional state of an individual, stemming from the brain's function and affecting behavior and perception.

Compensatory Decision Rule

A decision-making process where consumers evaluate products and services by balancing good and bad features against each other.

Noncompensatory Decision Rule

A decision-making strategy where an option is rejected if it fails to meet at least one important criterion, regardless of its merits in other areas.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives to achieve a desired objective.