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is defined as the influence of a rater's general impression on ratings of specific ratee qualities.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Functional Strategy
A focused approach that targets specific areas of an organization, such as marketing or finance, designing tactics to achieve the objectives within those domains.
Core Competencies
Essential strengths or skills of an individual or organization that give it an advantage in the market or contribute to its long-term success.
Mission Statement
A formal summary that describes the aims, values, and overall purpose of an organization or individual.
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