Jill Is Interviewing Six Candidates for a Position as an Entry

question 101

Multiple Choice

Jill is interviewing six candidates for a position as an entry -level management trainee. The first two candidates were judged unfavorable. The third candidate was just average, but Jill was so pleased to find an acceptable candidate after the first two interviews that she assigned a better rating to candidate 3. This is an example of a .

• A)recency error
• B)contrast error
• C)context error
• D)order effect
• E)primacy effect

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Definitions:

Message Strategy

is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.

Positioning Statement

A concise description of how a brand or product fits into the market and in the minds of the target consumers, distinguishing it from its competitors.

Integrated Marketing Communications Plan

A strategic approach that unifies all marketing and communication tools, avenues, and sources within a company into a seamless program to maximize the impact on end-users at a minimal cost.

Creative Message Strategy

A marketing approach focused on designing and delivering unique, relevant, and compelling messages to a target audience to achieve specific communication objectives.