Examlex
The I in AIDA stands for .
Retail Prices
The price at which goods and services are sold to the end consumer, inclusive of markup and VAT.
Markdown
A reduction from the original or retail price of goods or services to increase sales or clear inventory.
Elan 200 Skis
A specific model of skis produced by the Elan brand, known for its performance and design.
Mark-up
Elevating the base cost of merchandise to reimburse for overhead activities and profit.
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