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Wal-Mart differentiates its business by offering the lowest prices. Offering the lowest prices is Wal-Martʹs .
Social Comparison Theory
A psychological theory proposing that individuals determine their own social and personal worth based on how they stack up against others.
Mob Violence
Aggressive behavior by a large group of people, often spontaneous and with the intention to cause harm or destruction.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas simultaneously.
Social Comparison Theory
The idea that individuals determine their own social and personal worth based on how they stack up against others.
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