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Application of Team Roles
Sarah has just returned from a seminar dealing with the research of Margerison and McCann where the roles of work team members was discussed. She is enthusiastic as she sets down to select members for the new team she is developing. Hopefully Sarah can avoid some problems of past teams by selecting individuals to fill the roles needed by the work team. Jim comes to mind immediately. He is one of the most imaginative people Sarah knows. He continuously comes up with new and novel ideas; however, he is very independent and likes to work at his own pace. Ruby, on the other hand, has an extreme concern for following policies and rules. She is excellent at examining details and making sure all the facts and figures will work.
Putting those two together on a team, though, may pose some interpersonal problems since they are so different. Then there is Shane. He always has such strong convictions about how things should be done. However, he will protect the group from outsiders and go to battle for them. He will help provide team stability.
-Which team role will Jim effectively play?
Product Development
is the complete process of bringing a new product or service to market, from idea generation and design to prototype testing and eventual launch.
Market Development
The strategy of entering new markets or segments to expand the customer base for existing products or services.
Diversification
A strategy of expanding into new markets, products, or services to reduce risk and increase opportunities for growth.
Market Penetration
A quantification of the volume of sales or adoption rate of a product or service as compared to the entire theoretical customer base for that item.
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