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Application of Shortcuts Used in Judging Others
Frederic has 15 sales employees for whom he is responsible. In the next month, he must conduct performance evaluations for all of his employees. His employees are all so different, sometimes it seems to Frederic there is no way to give an honest appraisal of each individual. Just this morning, for example, two employees were late for the weekly sales meeting. Frederic can never remember Jake being late before, but Carol is late every week. Carol's constant tardiness for their weekly meeting is the primary characteristic that comes to mind when Frederic sits down to do her performance appraisal. Jake, on the other hand, is always on time, always has his reports in by their due date, and always meets all deadlines. Then there is George.
George is his outstanding salesperson. Each month Frederic expects more business to be written by George than the previous month, and George never lets him down. At least Frederic knows he can depend on George.
-Frederick can only think about Carol's tardiness at their weekly meetings when it comes time to conduct her performance appraisal. Frederick is guilty of:
Opportunity Cost
The skipping of feasible improvements from various alternatives due to settling on one.
Own Savings
The portion of personal or household income that is not spent on consumption but is kept aside for future use, investments, or emergencies.
Economic Profit
The variance identified between overall proceeds and all-inclusive financial outgoings, inclusive of both explicit and veiled costs.
Investment Return
The gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.
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