If Change Agent Takes Direct and Unilateral Action and Order

question 62

Multiple Choice

If change agent takes direct and unilateral action and order that change occurs, he or she using to__________ make the change happen.

• A)coercion
• B)cooptation
• C)manipulation
• D)authority

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Definitions:

National Advertising

Advertising campaigns that are spread across a country, targeting a national audience, often used by brands to reach a large consumer base.

Point-Of-Purchase Displays

Promotional or marketing materials placed at the point of purchase to attract customers and encourage immediate buying.

Countertop Literature

Promotional or informational printed materials designed to be displayed on counters or tables, often in retail or service environments.

Premium

refers to the amount paid for an insurance policy or the additional cost above the normal price for a product or service perceived to be of higher quality.