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Application of Employee Training and Development
Jo sighed. Productivity levels were down by 5% this month. After just spending $150,000 on new equipment, she was not quite sure how to explain this to top management. She had been so sure that new equipment would increase productivity levels. In fact, all the research she had done before purchasing the equipment had substantiated just that. What was the problem? Jo decided a trip to the assembly line floor was in order. Talking to the assembly line supervisor provided her with some new insights. The equipment manufacturer had said the new equipment would be easier to run than the old equipment. Jo had felt the equipment was similar enough that no training on the new equipment was necessary. Evidently that was not the case. The assembly line supervisor said there had been many down hours while people tried to figure out how to run the new machines. Furthermore, these machines were much more interrelated. One job tied into the next job, so if one person did something incorrectly, the next person on the line could not easily step in and fix the problem. In addition, these machines were much more technical and computer- like than the old machines had been. Evidently, they were not as easy to use as the manufacturer had stated.
-Which question should have been asked when purchasing the new equipment?
FAB
Features, Advantages, and Benefits; a sales methodology focusing on communicating the features, advantages, and benefits of a product or service.
Persuasive Communication
The ability to convince others to adopt a certain viewpoint or to take a specific action through effective verbal or written messages.
SELL Sequence
A methodical approach in sales that involves Showing the feature, Explaining the advantage, Leading into the benefit, and Letting the customer respond.
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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