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Application of Departmentalization John Is Aware That the Structure of His Organization Must

question 23

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Application of Departmentalization
John is aware that the structure of his organization must change in order to compete more effectively in today's global market. However, he is not sure which structure would work best for his company. His company is currently organized around an accounting, human resource, sales, purchasing, and manufacturing departments. However, there are other choices available. He has considered reorganizing around their primary products, which are frames, silk flowers, dried flowers, art supplies, craft supplies, and material. However, equally important are the differing clientele they serve, who are homemakers that do arts/crafts, interior decorators, large institutions, and professional consultants. Since the business is growing, they now have stores across the United States primarily in the Northwest, Midwest, South, and Southwest areas.
Plus, his customers seldom shop for just one type of item. Frequently they purchase not only the flowers, but also the vases and other supplies that are needed in order to complete the arrangement, which means oftentimes shopping in most of the areas in the store.
-The current structure that is being used is which of the following?

Definitions:

Trembling

Involuntary shaking or quivering of the body or parts of the body, often resulting from fear, excitement, weakness, or illness.

Dizziness

A sensation of spinning around and losing one's balance, often associated with disturbances in the inner ear or the vestibular system.

Rapid Heart Rate

An increased speed of heartbeat, often exceeding the normal resting rate, which can be caused by exercise, stress, or medical conditions.

Social Phobia

An anxiety disorder characterized by an intense fear of social situations where one might be judged or scrutinized by others.