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Application of SWOT Analysis

question 25

Multiple Choice

Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-The negative publicity due to the testing of cosmetics on animals would be classified as which of the following?

Definitions:

Critical Communication Capacities

The ability to understand and analyze the ways that communication processes construct social realities that, over time, become common sense and taken for granted.

Common Sense

Widely held beliefs or propositions that are perceived as unquestionable truths by a particular group or society.

Male-Dominated World

A social system or environment where men hold the primary power and predominate in roles of political leadership, moral authority, social privilege, and control of property.

Critical Theory

A perspective that views the world as socially constructed through communication but sees underlying systems of power as shaping how this social construction process occurs.