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Application of SWOT Analysis

question 25

Multiple Choice

Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-The negative publicity due to the testing of cosmetics on animals would be classified as which of the following?

Definitions:

Federal Judges

Jurists appointed to preside over courts established by the federal government.

Impeached

The process by which a public official is accused of unlawful activity, possibly leading to the removal from office depending on the outcome of a trial.

Resign

To voluntarily leave a position or office, often as a personal decision.

Concurring Opinion

A concurring opinion is a legal document written by a judge or justice who agrees with the conclusion of the majority in a case but for different reasons.