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Application of SWOT Analysis

question 68

Multiple Choice

Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-The fact that sales are up 10% industry- wide because women are buying more cosmetics would be which of the following?

Definitions:

Supreme Court

The highest federal court in the United States, or the highest court of many other countries, with ultimate appellate jurisdiction over all federal and state court cases that involve a point of constitutional or national law.

Social Responsibility Values

Ethical principles that emphasize the importance of acting in ways that benefit society at large.

Parenting Style

Sets of child-rearing behaviors a parent uses across situations to form a child-rearing climate.

Moral Reasoning

The process of determining right and wrong in situations, informed by personal, cultural, or societal values.