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Application of Qualities of Effective Control Systems
Jared has been hired to establish a control system for SRP Inc. Jared knows several decisions must be made before the control system can be implemented. Several contingencies must also be considered. One of the first decisions that must be made is where to place the controls and what needs to be controlled. Jared also knows the organization is relatively small and will be for some time, and that management intends to decentralize extensively. Furthermore, management has indicated that
if- then guidelines are to be implemented. Jared looks forward to designing a system that will work well for the company for years to come.
-Because Jared cannot control all activities, he should place the strategic control devices where those devices can call attention only to
Unique
Being the only one of its kind; unlike anything else.
Negative Connotations
The unfavorable associations or implications that words, symbols, or concepts may carry, influencing perceptions and attitudes.
Brand Asset
Any valuable component, tangible or intangible, that is associated with a brand and contributes to the equity of the brand.
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