The Greater the Distance Between Countries Within a Multinational Firm

question 49

Multiple Choice

The greater the distance between countries within a multinational firm, the greater the tendency to

• A)use bureaucratic control.
• B)use formalized controls.
• C)use informal control.
• D)use highly centralized decision- making.

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Definitions:

Meeting

A gathering of individuals or groups to discuss, decide, or collaborate on topics and issues, often with a structured agenda.

Personal Selling

A marketing strategy involving direct interaction between a sales representative and prospective buyers to finalize a sale.

Communicating Directly

implies delivering messages in a straightforward manner, ensuring clarity and reducing the chances of misunderstanding.

Promotion

A marketing strategy that involves creating awareness of a product or service, often through advertising, discounts, or special events to increase sales.