Which Type of Communication Would Be Chosen If a Manager

question 176

Multiple Choice

Which type of communication would be chosen if a manager wants a message to be verifiable and permanent?

• A)written
• B)grapevine
• C)face- to- face
• D)oral

---

Definitions:

Intensive Distribution

A strategy where a company supplies its products to as many outlets as possible to maximize coverage and sales potential.

Distribution Density

The level of availability of a product or brand in a specific geographic area, often classified into intensive, selective, or exclusive distribution.

Selective Distribution

A strategy where a product is distributed through a limited number of intermediaries in selected locations to maintain a certain level of exclusivity or image.

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory.