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Application of McClelland's Three Needs Theory

question 8

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Application of McClelland's Three Needs Theory
It seems Bill will never determine what motivates his group of ten employees. He realizes everyone is different but that certainly complicates motivational issues. It seems like the only thing that motivates Jerri is the desire to have an impact and to be influential. She loves to be in charge. If she is not "in charge," she contributes very little to the project, whereas if she is in charge, she will work beyond the level of anyone else. Nancy always wants to succeed. She seems to have a desire to excel at all she does. Then, there is Tim. Bill gave Tim an assignment last month where he had to work by himself for the majority of the project with very little interaction from anyone else. The project also took him away from the workplace for the majority of the month. Tim's productivity level fell dramatically, and Bill wondered why.
-Bill is the strongest sales manager in the region. He has exceeded his sales quotas and one of top 100 sales managers in the company for the past 10 years. Based on McClelland's theory, Bill demonstrates a high


Definitions:

Expressed Emotion

A measure of the family environment that is based on how much criticism, hostility, and emotional over-involvement are expressed towards a family member.

Criticism

The expression of disapproval based on perceived faults or mistakes.

Downward Drift

A theory suggesting that individuals with severe mental illnesses tend to move towards lower socioeconomic status due to their impaired functioning.

Socioeconomic Level

A social standing or class of an individual or group, often measured as a combination of education, income, and occupation.

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